Big news in the Canadian National Pickleball League (CNPL).
The Northern Rollers franchise has been officially purchased and is making the move to London, Ontario, where they will compete under their new name: London Smash Pickleball Club. With a new home and a fresh identity, the Smash are ready to shake up the CNPL and bring high-energy professional pickleball to the London community.
Meet the New Owners of SMASH:
- Ed Sater – A Visionary in Pickleball and Business
Leading the charge for the London Smash is Ed Sater, the owner of Smash Pickleball, a growing franchise brand based in London, ON, with more locations on the way. As an entrepreneur with expertise in brand and business development and construction management, Ed brings a dynamic vision to the team. His passion for expanding pickleball in Canada aligns perfectly with CNPL’s mission to elevate the sport at the professional level. - Don Ludlow – A Strategic Leader with a Competitive Edge
Joining forces with Ed is Don Ludlow, an executive at RBC Bank in Toronto, where he specializes in partnerships and data analysis. With an MBA and a distinguished background as a retired Canadian Forces Infantry Officer, Don’s leadership and strategic insight will be invaluable as the London Smash build a championship-caliber team.
What Does This Mean for London Pickleball?
London is quickly becoming a hotspot for pickleball, and with the London Smash now calling it home, the city is set to see more high-level competition, community engagement, and pickleball growth. Fans can expect thrilling matchups, top-tier talent, and opportunities to connect with the sport like never before. Stay tuned for more updates as the Smash gear up for their debut CNPL season—London, get ready to bring the energy!
