
Prepare for a thrilling new chapter in the Canadian National Pickleball League as the London Smash Pickleball Club makes its debut, ushering in an era of excitement and high-energy sport in London, Ontario. Emerging from the former Northern Rollers franchise, the Smash is set to electrify both the court and the local community with a fresh identity and zest for top-tier pickleball action.
At the heart of the Smash’s dynamic leadership are visionaries Ed Sater and Don Ludlow. Ed Sater, the powerhouse behind Smash Pickleball, brings a wealth of experience in brand growth and construction management, coupled with a fervent passion for expanding pickleball across Canada. His ambitious strategy aligns seamlessly with the CNPL’s mission to redefine the sport at a professional level. Joining Ed is Don Ludlow, a strategic force deeply rooted in leadership and competitive prowess. With a commendable career at RBC Bank and a background as a Canadian Forces Infantry Officer, Don’s strategic insights and commitment to excellence promise to drive the London Smash to remarkable heights.
With the city of London rapidly transforming into a pickleball hub, the arrival of the London Smash heralds a new era of intense competition, robust community engagement, and significant growth in the sport. Fans can anticipate exhilarating matchups, star-studded talent, and unparalleled opportunities to dive deep into the world of pickleball.